Hey y'all, Lane here back at it again for another blog instalment.
This one is super cool, as I'm sure you've seen some of the images/videos on our socials already - but I never get tired of telling this story, so here we go!
In the early spring of 2022, we got an email from a customer (of a few orders) asking about updates for something they purchased most recently - something so routine and regular for us (to get these kinds of emails). But! Josh noted the email address - and was like "yo Lane I think.... I think this is Lil Jon".
We quickly did some research on the backend, and yeah, it was Lil Jon who had ordered a few things by us over a span of a month! How rad is that!
Not only has he ordered pieces from us, but, he's worn them on his TV Show (which is awesome btw) on Discovery Network; "Lil Jon Wants To Do What?"
You can see him wearing our Derringer in the key art show poster. So sick!
Plus, here's a clip of him rocking his Goldrush jacket live in Vegas, whatta dope looking party too!
So after seeing all this, I hit him up on IG to extend a direct Thank-You message for supporting the brand! And he actually got back to me!
Since then (Spring 2022) we have been in casual contact! So when I saw he was coming to Toronto for a DJ Set, I had to shoot my shot and get him in studio for some photos in his Master Supply Co gear!
We locked in a date & time, and the rest was magic.
I had my assistant Noah Baret capture some video of the photoshoot too.
Here's the BTS Video via YouTube:
Below are some of the key shots from the day,
I'm really hyped on the images - they're exactly what I wanted to capture: Badass Rockstar Fashion Stuff!